There's a reason guys turn their back on off-the-rack in the first place. Pre-determined fits and rough sizing systems carry little chance of working out, even less so when the style is in demand. We understand this, we've experienced it firsthand. But we also understand how someone could be hesitant about the measuring process. After all, it can seem like a strange concept after a lifetime of shopping off-the-rack.
We couldn't offer a fit guarantee if we didn’t have a strong system in place already. Just by providing some basic details such as height and weight, and selecting a few traits that describe your body type, our system can already calculate an accurate profile of the perfect-fitting dress shirt. Over the years we have developed and refined our algorithms in close consultation with professional tailors. Every measurement contributes to the creation of a one-of-a-kind product.